The Perks Of Getting Magento Rich Snippets

The importance of SEO has often been discussed in a lot of sites and resources. Its great function in businesses cannot be denied. To gain more visibility and high search page rankings, optimization of a site is done. In the process, it calls for high click through rates and conversion. The only thing about optimizing your site and making it land on the first search engine results is that it does not guarantee that the user will visit your site.

 

To provide users relevant search results, every now and then, search engines change their algorithms. Because of these changes, some sites have been impacted and reported tagged as spammy. The sites have suffered a drop in their search page rankings. Google Rich Snippets have also been added and implemented to provide users a more quick and easy way to find the information they are looking for. 

If you are wondering how you can get a glimpse of the content of one site even before clicking the site, it is because of the Google Rich Snippets. They have introduced it four years ago. Basically, rich snippets support content types about reviews, people, products, organization recipes, businesses, and events. 

Magento, a popular e-commerce platform have also included rich snippets in their formats. They call it Magento Rich Snippets. The advantages of magento rich snippets is one, it allows merchants to enjoy rich snippets and compatible with other extensions like Magento CE 1.4.1, Magento CE 1.4.2, Magento CE 1.5, Magento CE 1.6 and Magento CE 1.7. Like how it generally functions, these rich snippets allow stores to display a short description of their products including the price.

Stores who have these in their online stores can expect an increase click through rates by 30% according to SEOMOZ’s analysis. The amazing feature can help with the user especially in giving the user somehow a brief overview of what to expect even before clicking the product. It can save the time in finding the perfect product for their needs.

To make sure you are still in the game in this tough world of online marketing, you need to be sure you have rich snippets to help draw customers in. Remember, good pricing, outstanding customer support, would mean nothing if your site can’t be found in search engines and if they don’t look appealing. Stand out from the rest by giving your customer the convenience of visiting your site through the help of rich snippets.